English Football Club Taps International Agency Joint Venture for Reach into the USA Market for Jersey Kit Rights
On the eve of promotion back into the English Premier League, legendary football club Watford FC has appointed Houston, Texas based Rhino Marketing and Phoenix, AZ based Gemini Sports Group as their Exclusive Commercial Agents with specific focus on their jersey/kit sponsorship and potential naming rights on a proposed new stadium.
After five years in the English Premier League (EPL), Watford slipped down into the Champions League last season, but it is poised for promotion back into the EPL at the end of the 2021 season in mid-May.
The English club is hoping to capitalize on the Rhino/Gemini Sports international reach and sponsorship expertise with strategy, partnerships, digital audience and fan engagement across North America, Europe and Asia for their commercial assets as they return to the EPL.
“We have worked with Rhino Marketing over the past year on developing our e-sports gaming platform and feel their in-depth understanding our of brand, values and culture, along with their international reach, give our club an advantage as we expand our sponsorship and fan base globally. With Gemini Sports, we have one of the global leaders in premium sponsorship and naming rights deals. Together this partnership gives Watford a powerful and trusted duo.” – Paul O’Brien, Watford FC Commercial Director
With offices in the United States and United Kingdom, Rhino Marketing has over 25 years of trans-Atlantic sales, marketing, sponsorship and event management experience representing sport’s governing bodies, teams and brands. Gemini Sports has satellite offices in 4 US markets and Brazil, and has secured over $3.5 billion in sponsorship deals and worked with numerous teams jersey kit and naming rights in the EPL, La Liga, Serie A, Liga Mex, Brasilierio Serie A and MLS.
“Working with Watford FC is an honor. They are a forward-thinking club with a challenger brand vision. We believe Watford FC is a world-class platform for branded media exposure, interactive technology and fan engagement.” – Thomas Hensey, Rhino Marketing Managing Partner
“The opportunity to partner with Rhino in representing Watford FC was an easy decision for us. The club leadership is progressive in its partnership philosophy and has plans to aggressively market their return to the Premier League. I’m excited for Gemini Sports to be part of this venture!” – Rob Yowell, Gemini Sports President
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